British American Tobacco Japan is broadening the availability of its zero-nicotine vapor product, “Vuse Go 700,” as reported by Japanese media outlet Cnet on December 8. Commencing December 18, the product will be accessible at FamilyMart, a convenience store chain boasting 2,300 locations in Tokyo.
Earlier this year, in April, the Japanese BAT introduced four limited edition, nicotine-free products, witnessing around 10,000 units sold out within two months. Encouraged by the overwhelming approval from approximately 90% of users, the company initiated a comprehensive expansion in August.
The latest release of Vuse Go 700 maintains its manufacturer’s suggested retail price of 980 yen.
Vuse Go 700 is offered in four out of eight available options at FamilyMart convenience stores, encompassing “Vuse Go 700 Mint Ice,” “Vuse Go 700 Blueberry Ice,” “Vuse Go 700 Classic Regular,” and “Vuse Go 700 Mango Ice.” These variants cater to diverse taste preferences with main vapor flavors including mint, fruit, and regular options.
In a noteworthy development, the reports indicate that in November 2023, Vuse Go 700 will have a limited-time presence at “Vape Studio,” the largest vaporizer specialty store in the country.
